AMC Theatres
Brand Identity, Spatial Design
Brand Identity, Spatial Design
As the largest theatrical exhibitor in the United States and in the world, AMC Theatres delivers the best in moviegoing to numerous moviegoers each year. However, AMC is facing a decline and audience loss.
The new AMC Theatres’ transformation goes beyond traditional cinema; it’s a captivating, immersive experience crafted to draw audiences back to the magic of the movie theatre.
Brand Logo
This monogram features a creative interplay of the letters ‘A’ and ‘C,’ drawing inspiration from the timeless allure of the cinema’s iconic light bulb and camera lens
Spatial Design
The system also extends to numbers and icons, used as theater room signage and on the digital screen time boards.
Application
Packaging Design
